1. Our Commitment

We collect only the information necessary to deliver reliable rental services, billing, and support.
We never sell personal information as a business model. Your trust is the foundation of our operations.

2. Information We Collect

• Identity & Contact: Name, phone number, email
• Business & Shipping: Company name, billing and jobsite addresses
• Rental Activity: Equipment requests, quotes, contracts, communications
• Technical Data: Device/browser details, IP address, referral source

Note: We never store or process full credit card numbers. All payments are handled by PCI-compliant processors.

3. How We Use Your Information

• To process quotes, reservations, and rental agreements
• To communicate order status, pickups, and returns
• To personalize and improve your experience on our website
• To send optional marketing emails if you’ve opted in
• To run advertising campaigns through trusted platforms like Google Ads

4. Advertising & Third-Party Tools

We use tools such as Google Ads to reach businesses that need equipment rentals. This may involve limited
sharing of data (like cookies or device identifiers) strictly to improve ad performance and targeting.

We never sell personal information. Data is used only to improve Discount Lift Rentals’ marketing and customer service.

5. Security & Access Controls

• All data transfers are encrypted (HTTPS/TLS)
• Internal systems are password-protected and access-controlled
• Only authorized team members access customer data
• No personal devices may access company data without written approval

6. Data Accuracy & Retention

We keep your information only as long as required to fulfill rentals, billing, or compliance obligations.
You can request access, correction, or deletion of your data at any time.

7. Information Sharing

We will only disclose your information if:

• You authorize it
• We are legally required to do so (e.g., subpoena or court order)
• It is necessary to complete your rental via a logistics provider or vendor

8. Legal Compliance

We comply with the following laws and standards:

• California Consumer Privacy Act (CCPA)
• General Data Protection Regulation (GDPR), where applicable
• CAN-SPAM Act for marketing communications
• PCI DSS standards for payment processing

9. Vendor & Partner Standards

All contractors, logistics providers, and business partners working with Discount Lift Rentals
are required to follow the same privacy and data protection standards described here.

10. Policy Updates

We may revise this Privacy Policy as laws, technology, and our business evolve. Any updates will be
posted here with a new effective date.

11. Contact Us

If you have questions about this Privacy Policy or how your information is handled, contact us: