Our Team
Max Hoskins II
President
Max has been in the aerial lift rental business since 1985. Working in the family business, Arrow Lift Rentals in Southern California. He helped Arrow expand to Hoskins Equipment LLC, provided boom lift and forklift rentals. Max started Discount Lift Rentals with his father Max Sr. and his Uncle Greg in 2010. Max is always looking for ways to improve customer service while expanding their nationwide coverage.
Janine Hoskins
Vice President
In 2005, Janine moved from Quito, Ecuador and joined the Discount Lift Rentals family in 2006.
She is actively involved in the day-to-day operations, and she is always looking for ways to improve customer service.
If you have any questions in Spanish, Janine is more than happy to speak with you, “Se hablo Espanol.”
Danielle Foster
Chief Operations Officer
Danielle joined DLR in 2019. She has quickly worked her way up to COO with her positive energy and helpful attitude! She moved to FL in 2008 to begin her career as a pastry chef and specialty cake designer in which she spent 12+ years enjoying. She's a hard worker who always does her best to make sure her customers are satisfied. She is well versed with all of our equipment from lifts to excavators and is able to assist you with choosing the best for your job.
Jonathan Rohena
Sales Agent
Jonathan joined Discount Lift Rentals in 2022. He came to DLR from the automotive industry. In his spare time he runs Moto Parts Source where he sells high quality used parts! Jonathan has a love for Miatas, motorcycles, and racing on the weekends. At DLR he works daily to help you with your rental needs.
Kate Johnson
Customer Service Manager
Kate joined Discount Lift Rentals in 2015. She came from the baking industry, and had to swiftly learn the difference between a scissor lift and a boom lift rental. After 5 years of working with the company she has made a move back up north where she's from! As she works from home she now gets to spend the days with her four pawed co worker. With her fun and bubbly outlook on life, Kate quickly became a top sales person. Kate is more than happy to help you with all of your equipment rental needs.
Jonathan Rohena
Sales Agent
Allie joined Discount Lift Rentals in 2019. She has a small business making wire wrapped jewelry, like pendants, bracelets, earrings and more. She sells jewelry online and also at local events also She has been making plans to travel to events nationally to sell her work! Allie also enjoys spending time outdoors doing things like camping, paddle boarding, kayaking and hiking. She is more than willing to help you with your questions, concerns and lift rental request.