Our Team
Max Hoskins II
President
Max has been in the aerial lift rental business since 1985. Working in the family business, Arrow Lift Rentals in Southern California. He helped Arrow expand to Hoskins Equipment LLC, provided boom lift and forklift rentals. Max started Discount Lift Rentals with his father Max Sr. and his Uncle Greg in 2010. Max is always looking for ways to improve customer service while expanding their nationwide coverage. Welcome to DLR 2023 - We are still a family owned and operated company and continuing to focus on small business
Janine Hoskins
Co-Founder & Vice President
Janine moved from Quito, Ecuador to the U.S. in 2005 and became part of the Discount Lift Rentals story from the very beginning. As co-founder and Vice President, Janine has been a steady presence behind the scenes since 2006, helping shape the company’s growth and vision.
Though not involved in daily operations, she brings heart and heritage to the business—and she’s always happy to assist Spanish-speaking customers when needed.
“¡Hablo español con gusto!”
Patrica Villagran
Operations Manager & Guardian of the Workflow
Patricia is the quiet force behind our operations, making sure bills are paid, schedules stay sharp, and vendors don’t slip through the cracks. She’s our lead Spanish speaker and often the one turning confusion into clarity—fluent in both language and logistics.
Around the office, we call her El Gato—graceful under pressure, fiercely independent, and always landing on her feet. At home, she’s outnumbered by her cats, but we suspect she’s the one truly in charge.
Jaimie Pugh
Sales Team Manager & Vendor Wrangler Extraordinaire
Jaimie leads our sales team with energy, focus, and just the right amount of sass. She’s not only keeping our reps sharp, she’s also constantly tracking down new vendors to make sure our customers get the best equipment—fast.
When she’s not closing deals or sourcing machines, you’ll find her at her unmistakably pink desk, juggling schedules like a champ and somehow still managing life as a proud mom of two. Bright, bold, and totally unstoppable—that’s Jaimie.
Evelyn Perez
Senior Support Specialist
Evelyn brought grit, experience, and a rock-solid work ethic from her days as a Chicago police officer straight into the heart of the DLR team. After retiring to sunny Florida, she became one of our most trusted and longest-serving team members.
She’s seen it all, keeps things grounded, and helps hold the team together with a steady hand and sharp insight. If something’s going on, chances are Evelyn already knows about it—she just might not say it out loud.
James Myers
Equipment Coordinator & Support Team Member
James joined the DLR team with a mission mindset and a pair of combat boots—literally. A former U.S. Marine and proud new dad, he brings discipline, grit, and a get-it-done attitude to every challenge that comes his way.
Whether he’s coordinating equipment, solving problems, or lending a hand wherever it’s needed, James shows up ready. Focused, reliable, and driven by both duty and family, he’s already made his mark—and he’s just getting started.
Yaniel Chevres
Equipment Coordinator & Support Team Member
Yaniel may be new to the team, but he’s already standing out with his great attitude and eagerness to learn. Young, motivated, and bilingual, he’s quickly becoming a valuable part of the DLR crew.
Whether it’s jumping into new tasks or helping out Spanish-speaking customers, Yaniel shows up with a smile and a willingness to grow. We’re excited to see where his journey with us goes.
Jordan Martinez
Executive Assistant & Systems Builder
Jordan is the newest addition to the DLR brain trust, stepping in as Max’s right hand and our behind-the-scenes systems guy. From tech support and marketing to streamlining SOPs and building smarter workflows, Jordan’s focus is on making everything run smoother—for everyone.
He’s sharp with computers, quick to solve problems, and already helping to boost the team’s efficiency. With his eye on the bigger picture, Jordan’s role is just getting started—and we’re counting on him to help take DLR to the next level.